About the Course
Edureka's Digital Marketing course for Middle & Senior Managers, will provide a strategic understanding of Digital Marketing.The participants will learn how Digital Marketing impacts brand & Sales, Best practices in digital marketing, and tools & techniques. The course will also cover planning, Budgeting, Reporting and Tracking mechanisms for Digital Marketing. Attendees will also get to implement one project as they work through the course.
After the completion of the Digital Marketing course at Edureka, you will be able to:
1. Get strategic understanding of Digital Marketing
2. Understand how to use it for branding and sales
3. Understand its advantages & limitations
4. Become familiar with Best Practices, Tools & Technologies
5. Blend digital with offline marketing
6. Plan & manage digital marketing budget
7. Manage Reporting & Tracking Metrics
8. Understand the future of digital marketing and prepare for it
Why learn Digital Marketing?
Digital Marketing is experiencing exceptional growth around the world. From being a part of the overall marketing mix, digital media has now become the main focus of every company's marketing plans. As a manager, you need to know how digital media is affecting your company's branding & sales and how you can leverage to stay ahead of competition.
Who should go for this Course?
This course is a solid foundation for middle and senior managers to understand how to leverage the power of digital marketing to build brand and grow sales.
Which Case-Studies will be a part of the Course?
Project: Develop Digital Marketing strategy and implementation plan for a B2B or B2C product. Learners will select a product of their choice, most likely one of their own products or service. In each session, they will learn one aspect of Digital Marketing. After the sessions, they will include it as an element in their Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channel for their product and create a strategy for targeting that channel.