Foundations of strategic business analytics is course 1 of 4 in the Strategic Business Analytics Specialization.
With this Specialization, you’ll become an expert in Strategic Business Analytics. We’ll discuss a wide variety of applications of Business Analytics. In particular, there will be a specific course dedicated to Marketing Analytics since this topic is particularly important nowadays... In general, we’ll cover many different data analytics techniques, each time explaining how to be relevant for your business. There will also be a course delivered by Accenture, where experts from all around the world will present you with the most interesting cases from a large variety of industries and sectors. Our objective is to help you develop your Business Analytics consulting skills. At the end of the specialisation, during the capstone project, you will also have the opportunity to practice your newly acquired skills by investigating how business analytics can create value using open data. Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.