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Foundations of strategic business analytics

Foundations of strategic business analytics

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Foundations of strategic business analytics

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About this Course


With this course, you’ll have a first overview on Strategic Business Analytics topics. We’ll discuss a wide variety of applications of Business Analytics. From Marketing to Supply Chain or Credit Scoring and HR Analytics, etc. We’ll cover many different data analytics techniques, each time explaining how to be relevant for your business. We’ll pay special attention to how you can produce convincing, actionable, and efficient insights. We'll also present you with different data analytics tools to be applied to different types of issues. By doing so, we’ll help you develop four sets of skills needed to leverage value from data: Analytics, IT, Business and Communication. By the end of this MOOC, you should be able to approach a business issue using Analytics by (1) qualifying the issue at hand in quantitative terms, (2) conducting relevant data analyses, and (3) presenting your conclusions and recommendations in a business-oriented, actionable and efficient way. Prerequisites : 1/ Be able to use R or to program 2/ To know the fundamentals of databases, data analysis (regression, classification, clustering) We give credit to Pauline Glikman, Albane Gaubert, Elias Abou Khalil-Lanvin (Students at ESSEC BUSINESS SCHOOL) for their contribution to this course design.

Details

Foundations of strategic business analytics is course 1 of 4 in the Strategic Business Analytics Specialization.

With this Specialization, you’ll become an expert in Strategic Business Analytics. We’ll discuss a wide variety of applications of Business Analytics. In particular, there will be a specific course dedicated to Marketing Analytics since this topic is particularly important nowadays... In general, we’ll cover many different data analytics techniques, each time explaining how to be relevant for your business. There will also be a course delivered by Accenture, where experts from all around the world will present you with the most interesting cases from a large variety of industries and sectors. Our objective is to help you develop your Business Analytics consulting skills. At the end of the specialisation, during the capstone project, you will also have the opportunity to practice your newly acquired skills by investigating how business analytics can create value using open data. Accenture is a global management consulting, technology services and outsourcing company, with more than 336,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.

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Cost
Video Quality

Durataion:
4 weeks
level:
All
effort:
2-3 hours/week
Language:
English
Institute:
Coursera

FREE