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Marketing

Marketing

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  1. The Secret Power of Brands

    Understand the role of brands and brand management in the modern world, and start developing your career in the sector.
  2. Marketing in a Digital World

    This course will examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

  3. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

    Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

  4. Digital Marketing Channels: The Landscape

    Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.

  5. Give Yourself the Location Advantage

    Location analytics uses the locational component of business data to improve understanding of markets, customers, and business processes. Organizations throughout the world use location analytics to make better decisions and gain a competitive advantage. Learn how to apply location analytics in retail, finance, insurance, marketing, real estate, and other industries.

  6. Services Marketing - Selling the Invisible

    Services Marketing - Selling the Invisible
  7. International Marketing in Asia

    About this Course

    This course brings together two key subjects, International Marketing and Asia. It will provide the basic foundations of international marketing and explain them in the Asian context, more specifically marketing to Asia, marketing from Asia, and marketing with Asia (Asia as a brand). People who successfully complete this course will obtain the following outcomes: (1) a better understanding of marketing concepts in the specific context of companies and consumers in an important region. (2) for practitioners, acquire hands-on tools to apply these concepts to their products and target country markets. (3) learn that international marketing is about striking the right balance between maximizing the similarities across cultures (Etic approach) and customizing marketing (Emic approach) to important local differences, and (4) learn from interviews with experts, many of whom have decades of field and academic experience in marketing in Asia. This course will be unique in its focus on Asia-centered marketing and its integration of theory and practice.

  8. Attract Talent to Your Organization with Social Media

    Attract Talent to Your Organization with Social Media

  9. Projecting Your Brand Through New Media

    You’ll explore how to use new media to communicate your brand promise in a cohesive way by maintaining your brand voice.

  10. Reduce Your Organization’s Social Media Risk

    Effective social media policy protects an organization from risk at the same time as it enables employees to develop more effective ways to accomplish work. Driving the implementation of social media policy is a great way for Human Resources (HR) and business leaders to demonstrate value with executive leadership.

  11. Digital and Social Media Marketing

    Learn Digital and Social Media Marketing from five leading European universities using real industry case studies. Make yourself more employable in the digital marketing area or learn how to improve your organisation's online marketing strategy.

  12. Big Data for Better Performance

    Learn how you can predict customer demand and preferences by using the data that is all around you.
  13. Digital Marketing Channels: Planning

    Discover the multiple channels used by digital marketers today and how to leverage them optimally. Interact with content and hear from industry experts invited to join the course.

  14. Introduction to Marketing

    Learn the fundamentals of marketing by getting to the root of customer decision-making. Key topics include branding strategies (e.g., brand positioning, brand communications), customer-centric marketing strategy, and new market entry (e.g., channel strategy, marketing planning). After successfully completing this course, you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization.

  15. Online Advertising

    Learn more about the evolving, dynamic, and fastest growing segment of the advertising industry.
  16. Brand Management: Aligning Business, Brand and Behaviour

    Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.

  17. Measuring Social Media ROI

    A self-paced course designed to master various social media concepts, including strategy, communication, costs and benefits and get the right expertise in Measuring Social Media ROI.

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