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Services Marketing - Selling the Invisible

Services Marketing - Selling the Invisible

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Services Marketing - Selling the Invisible

Be the first to review this product

Services Marketing - Selling the Invisible

Details

How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.

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Durataion:
3 weeks
Language:
English
Institute:
OpenLearning

FREE