Product was successfully added to your shopping cart.
Use Mapping to Position Your Brand

Use Mapping to Position Your Brand

Be the first to review this product

FREE

Use Mapping to Position Your Brand

Be the first to review this product

Use Mapping to Position Your Brand

Details

When it comes to improving sales and market share, knowing what consumers want isn’t enough. You also need to know what they believe your product or service, and your competitors’, provides. In this course, you’ll examine perceptual maps, which are used to identify how consumers differentiate among products and how they perceive one product relative to another. These maps are valuable for identifying opportunities to introduce and position new products, repositioning existing products, and identifying your true competitors. You will also examine positioning statements, which are the foundation of an overall marketing effort, and learn how to create a positioning statement for your brand.

Average Rating

0
rating

Ratings area

There is no rating area for this product

  1. Be the first to review this product

Write Your Own Review

How do you rate this product? *

  1 star 2 stars 3 stars 4 stars 5 stars
Video Quality
Support
Cost

Language:
English
Institute:
Canvas.net

FREE